Aside from authoring SEO-driven blog articles, most distribution tactics necessitate some effort to repurpose the content for the new medium, whether that's turning it into a video, designing a social graphic, or expanding it into a gated eBook.

This leads us to Medium: it's primarily a platform for content publication, but it can also be utilized strategically for content distribution—without any further modifications. Let's take a look at how Medium might help your content marketing efforts.Medium

Medium is a platform for publishing and sharing material, similar to Substack for blogs. Anyone can join the site and submit articles for free, and viewers can search and browse (much like any other publication) or subscribe to specific authors. Readers are also recommended items to read or people to follow based on their interests.

However, while Medium is an excellent medium for republishing your material, it should not be your primary publication channel. That honor remains with your corporate blog. After all, the ultimate goal is to increase traffic to your website so that people can view more of what you have to offer than just the one post they found on Medium.

How to Make the Most of Medium as a Content Distribution Platform

The key to leveraging Medium's built-in audience while remaining focused on your own site is to conceive of it as a content distribution platform rather than a content publication platform.

Publish your post on Medium.

This is the most crucial aspect of the strategy: you may syndicate material from your site to Medium. When you do this, Google learns that your principal publication is your website, and Medium has permission to reprint it. That means you won't get penalized for duplicate content, and your SEO will not suffer as a result.

Consider syndicating your blog to other Medium blogs.

If you want to increase the reach of a certain piece of information, consider allowing third-party media to syndicate it on Medium. They'll usually let you keep all of your previous backlinks—and, preferably, some product shout-outs—while crediting the original author and the brand.

You can look for publications in your field on Medium to see if any are a good fit. If they have a decent reach and a similar target demographic, you may be able to get in front of even more leads. This is an excellent method to maintain all of your original, branded material on your site while yet utilizing Medium's reach.

Maintain all backlinks to your website.

Whether you're writing a guest post for another newspaper or publishing anything on your own blog, keep any hyperlinks to your own site and not to any content you've published on Medium. Backlinks have a lot of SEO juice, and you want that juice to go to your company's website.